Time Really is Money

How to work for $5000 per hour


Private Capital Markets, Midas Managers and Midas Marketing
Private Capital Markets book


This seminal book created the field of middle market finance and is used as a textbook across the world.



This book contains 18.5 stories of how Midas Managers develop and implement innovative strategies to create value for their companies and wealth for themselves.



This book teaches readers how to become Value Architects, allowing them to leverage their expertise and increase their productivity tenfold.

Time Really is Money


  • Thousands of business books have been written which advise business owners to work smarter. Yet not one of those books shows owners how to do it.

    Time Really Is Money is the first book that instructs owners how to work for $5000 per hour. And this is the secret of the wealthy: they only engage in issues where they can add substantial value.


Time Really is Money is NOT another boring business book!


  • This is the first business book that shows owners of their time how to become wealthy by working on more valuable hourly activities.
  • How to enjoy a great lifestyle and build a more valuable company.
  • How to create wealth by spending almost all of your time on $5000 per hour activities.
  • How to develop more compelling value propositions, including mashups.
  • How to mentor your managers and stakeholders so they add more value to the company.
  • How to create an effective company culture.
  • How to develop a company that operates without you.


If you own your own time/business, and care about your financial independence, this book is for you.

1 – Introduction

Owners of their time in the Transformation Age choose their level of wealth based on how they spend their time. This book teaches owners how to invest time.

2 – The Urge To Own

The world is exploding with people doing their own thing in the sharing economy. What makes some people want to own their time?

3 – Time Really Is Money

The market prices all activities by the hour, so creating value can be planned. We have only so much time to work, so why not generate at least 10x in results for the same time spent?

4 – The Ladders Of Success

Owners of their time climb the Value Ladder of Success. And this is a far different exercise than climbing the Corporate Ladder.

5 – Who Makes The Climb?

What traits do successful Value Ladder climbers share? Do you have what it takes?

6 – The First ($50) Per Hour vRung

Nearly everyone has to start the climb on the $50 per hour vRung, and this requires a compelling value proposition.

7 – The Second ($500) Per Hour vRung

Successfully climbing to this rung requires managing numerous value propositions simultaneously.

8 – The Third ($5000) Per Hour vRung

This is the major value creation vRung. Climbers must master firm culture, niche building and business model issues.

9 – Incubating a Culture

Successful owners build effective business cultures based on their economic DNAs. This not only promotes firm value creation, but becomes a weapon in the sharing economy.

10 – The Nature Of Niches

The Transformation Age rewards niche building. This chapter teaches how to build a niche conglomerate in the sharing economy by becoming a nicheaholic.

11 – Designing A Transformational Business Model

Learn how to design the model that will get your business to your value destination.

12 – The Fourth ($50,000) Per Hour vRung

This is the rung for people who create or greatly change industries. Think Apple, Uber, or Airbnb.

13 – The Fifth ($5 Million) Per Hour vRung

Some people change the world, and they work for more than $5 million per hour. People like Steve Jobs and Elon Musk live(d) on this vRung

14 – Other Things You Need To Know

To help owners better climb their vLadders, they should know about the private capital markets, generational cycles, and expansive worldviews.

15 – What’s Your Hourly Rate?

Most owners work for less than $50 per hour. This book describes how to work for $5000 per hour or more. What’s your hourly rate?



Rob Slee Time Really is Money


I’ve owned dozens of private business interests and have written a handful of books and hundreds of articles on value creation. But it wasn’t until I started mentoring owners on entity value creation that I figured out what it really means to work smarter.

Specifically, I learned that most owners spend the majority of their time on less than $100 per hour activities. These people are tactical and thus will never enjoy business wealth. It’s just mathematically impossible to build a valuable business at such low hourly rates.

The question was how to get busy and tired owners to first work on $500 per hour activities, and later on $5000 per hour actions, which is where the real fun and wealth begins. The answers to these questions yielded a value creation process, which is the story of this book.

– Rob


If you own your own time/business, and care about your financial independence, this book is for you.


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